NAWINIA sees perspectives in cooperation with Turkey
Representatives of the German unit of NAWINIA visited the largest international fair of the furniture industry, hardware, products of forestry and wood technology, Intermob-2016. Fair was held in Istanbul in mid-October at the venue of congress and exhibition center Tuyap together with the 29th international exhibition of woodworking, cutting equipment and hand tools.
The main specialization of the German unit is the organization of cargo transportation of high-tech equipment for the woodworking industry. The niche is small and specific, but it gives a great opportunity to enter the Turkish market.
‘Currently, following the development of housing construction there is an active development of the wood processing industry in Turkey. Turkish companies are investing in new plants for the production of chipboard, slab material and oriented strand board. The equipment of European manufacturers, mostly from Germany, is installed in factories. Of course, many Turkish companies are thinking of investing in Russia, but they are cautious and yet take supervisory attitude’ - says the General Director of NAWINIA in Germany Ludmila Schumacher.
According to the Association of Turkish entrepreneurs and suppliers of woodworking equipment (AIMSAD), woodworking sector in Turkey is growing rapidly. In 2015, the share of Turkish companies in the European market was 4% with a turnover of more than 200 million euros and it continues to grow. The growth of exports and imports in this segment up to $ 300 million and $ 150 million respectively is expected in 2025.
Intermob is an International Exhibition of Furniture and Woodworking Industry, taking place in Istanbul every year. At its venues, it collects furniture manufacturers, civil engineers and woodworkers from dozens of countries in Europe, Asia and North America.
‘Events such as Intermob, allow establishing new contacts and maintain links with our potential partners. Today we have a tentative agreement with the Turkish company, which owns factories in Europe about the participation of our company in the project on the territory of Russia. Previously, the project was closed due to the political situation, but, perhaps, the investment and construction of the plant will begin in 2018. We look forward to this because we have a lot of experience in this field, and we already have solutions for this company. However, we can only talk about the prospects of cooperation’ - sums up the General Director of Nawinia in Germany Ludmila Schumacher.